Sizzle Creative Opportunities and Technical Considerations

Every time a highly unique cinematic or video technology arrives, the creative minds it encounters, take that format and push all boundaries in the passionate pursuit of expression. The opportunity to take your ideas and express them to your Viewers, using our proprietary Augmented Reality Television™ (ARTV™), comes with many details for you to think through in the course of making your very best impression on Sizzle.

1. POP UP OR POP OUT?

Sizzle videos are available to pop up or pop out of your marker. The choice is yours. If you want both options, you will need two unique Sizzle IDs.

1. A pop up video is one that appears perpendicular to your marker. Examples are a person standing atop a business card, a salesperson and a Ferrari popping out of a magazine ad, an actor promoting his film, stands atop an Sizzle marker. Pop Up videos are useful for many opportunities, including business cards, brochures, point of purchase displays, direct response advertising, display advertising, trade advertising, magazine covers, museum and exhibit displays, distraction displays to install easily in theme parks and so much more.
2. A video that pops out, is one that projects parallel to your marker. Think of a dragon bursting out of a feature film poster in a theater lobby, or a hamster that jumps right out of the television set and into your phone. Pop Out videos are useful for bringing a new dynamic to posters, billboards, bus shelters, video monitors, signage, point of purchase displays, special edition packaging and other vertically hanging objects.
 
 
 
 
2. AUTHENTICITY

Campaigns have such a wide variety of purposes, finding your vision on Sizzle is intended to be as opportune as any of the other methods that have focused an audience to the message. The one thing that remains consistent from the first cave drawings to the current expressions of media, is authenticity. Work that comes from the heart, resonates in any media that someone watches or observes it in. Make a Sizzle campaign that you would enjoy viewing, if you happened to be the intended audience for that campaign.

 
 
 
 
3. VALUE

Does your campaign add value to the Viewer? Sizzle are not commercials that you fast forward through. Sizzle are communication that is actively sought by others, because it adds value to their life. Any viral video adds value through poignancy, humor, knowledge, entertainment or other methods. Any informational, educational, sales or promotional video adds value, only if the Viewer wishes to engage with that message, and if that message is effective at engaging the Viewer. This is key. Any run of the mill video that your local business may put up, can add value, if it speaks to a genuine need/desire/offer of value to the patrons of their business. The creative choice of how to make that video, is the subject of this document, and is the sum total of many things, including understanding the mindset of your Viewer, targeting the creative message of an Sizzle video that is appealing to that mindset, delivering value to that mindset via your video for the reasons listed above.

 
 
 
 
4. CREATIVITY

There are no “Shoulds” to limit your creativity on Sizzle. As long as you remain within the professional confines delineated in our Terms and Conditions, you can make your Sizzle video(s) as exciting and as unique as your fertile imagination takes you. This is a language waiting to have the boundaries pushed in many ways. Some possible ideas for stretching your thought process are….

1. Which way does the video start when the camera sees the marker, meaning, does a character fall from top of frame and fall onto the marker, or fly in from somewhere, or rise out of the marker or push through the marker?…. the choices for this one detail alone are infinite.
2. Do characters and objects come in from outside the camera’s horizontal vision so that they appear from nowhere and wipe into frame?
3. Do you add 3D animated objects, graphics, animation, hand drawing, music, painted frames, eye popping illusions to differentiate your message?
4. Will you choose poignant topics that draw the user in, humorous choices that cause the Viewer to share it with everyone, riveting information that drives a need to get everyone to look at it…. you can see the list is endless in potential consideration. This document will help to guide you in your considerations. Beyond that, it is entirely up to what you view as the best opportunity for your Sizzle promotion.
 
 
 
 
5. CONSIDERATIONS

In planning to produce your Sizzle video, you must look at many of the options that will surround the performance of that video, before you go into production.

1. The first consideration is whether your video will resonate with the Viewers you are communicating with.
2. Will it evoke an engaging interaction? Are you linking your video to a webpage to collect leads, entries into a contest or sweepstakes, or to download free whitepapers?
3. Have you chosen the best combination of elements (casting, wardrobe, makeup, hair, lighting, photography, content, concept, presentation, script, titles, animation, graphics, supplemental photography, music, voice over narration, special effects and other details) that go into making a great video?
4. Have you considered the use of your video as a pop up or pop out video?
5. Did you shoot your video from the proper perspective to make the pop up or pop out quality work to its most believable perspective? Did you test them before deploying them to the general Viewers?
6. Have you considered contrast and colors within your video in regards to how it will look with the background removed and when played against the background of the target and surrounding areas? Will your image pop out so it is easily seen?

These, and many other more specific details, which are pertinent to your specific video, are critical to the success of a great campaign.

 
 
 
 
6. TECH SPECS AND AFTER EFFECTS TEMPLATE FOR MAKING A ARTV Sizzle VIDEO

Sizzle is a high resolution video which you can upload to our servers for the purpose of playing this video to your Viewers when they see your custom Sizzle ID or type your ID into our Sizzle apps. This video is either a traditional video whose spec is clearly defined in the Sizzle Project Template documentation link below.

We recommend a maximum video size of 1280x720 and a maximum bitrate of 768kbps. Most videos shot on a mobile device that is less than 2 years old will play on this system. Other general file formats which are acceptable are .mp4 files.